Anybody can set up a website, but that’s not why you are here. You are here because we build strategic, engaging experiences that reinforce credibility, communicate key messages and turn impressions into profits.
There are no guesses when it comes to our design process—just data-driven strategy. To drive revenue and change in your business requires an understanding of your goals, the competitive landscape and ultimately your customers. We get past the initial formalities, so we can start your brand, user, and targeting discovery exercises with you. Then we get to work examining the data that will directly for the basis of target personas, user-flows, your individual content strategy and creation, brand positioning, and much more.
Not only are the sites we commission visually appealing, intuitive, and conversion focused – but they’re also really well engineered. From complex e-commerce solutions to utilizing APIs and third-party tools and plug-ins, we work to develop a website that performs beyond user expectations, reinforces your brand, and converts leads!
User Experience or UX may be the most important element to a website that no one knows about, though everybody knows what it’s like to encounter a bad user experience. UX design is the research that goes into truly understanding a website’s target audience and in turn directing the relevant content specifically toward them. In essence, it’s the marketing function side of web design! Some questions need to be asked in order to ascertain certain information about the site’ audience, such as:
- Online and consumer behaviour
- The list goes on…
This information can be gathered in numerous ways, including but not limited to user interviews, surveys, contextual inquiries, usability testing, etc.
UI Design generally refers to the visual elements of a certain product or experience – how it looks and feels, how is is presented and the interactivity of the product or service. It’s the interface that the user interacts with and hopefully (really hopefully) makes the experience aesthetically pleasing.
For most product designers it’s the series of pages, screens, and elements (visual) that the user sees like Call 2 Action buttons and icons — that you use to interact with a web page or product. We would argue that UI is not restricted to visual cues but also to the non-visual cues and interactions that influence a user’s interactive decisions and choices.
The goal of the UI = Make the interaction as simple and efficient as possible to accomplish their goals, and solve their problems and identify you as the solution to their problem.
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