Digital Marketing

The foundation of our digital marketing process is built on the three pillars; datastrategy and implementation. Too many Digital Marketing ‘experts’ use their social media posts as evidence of their  digital marketing prowess. Yet largely these posts consist of cat ‘memes’ along with spam content which bears no relevance to their audience. Digital Marketing From Pork and Digital, you know you are in safe hands.

For our clients, we integrate in-depth market and audience research, always with dual; short-term and long-term goals. Pair this with digital marketing best practices to drive revenue, customer engagement and inevitably brand loyalty. We hope to be that much involved in your marketing that we transcend the ‘Client – Agency’ dynamic and become a single, integrated, team working towards a unified vision.

Research

For our clients, we integrate in-depth market and audience research, always with both short- and long-term goals. Pair this with digital marketing best practices to drive revenue, customer engagement and inevitably brand loyalty. We hope to be that involved in your marketing that we transcend the ‘Client – Agency’ dynamic and become a single, integrated, team working towards a unified vision

Data

Data analysis helps you determine what channels visitors use to reach you via your digital presence, what their buying behaviour is like after they visit your website and what pages of your website receive the most traffic. Conversely, data analysis also reveals which website pages receive the least amount of traffic, which points out the need to revise the content of some pages with new keywords and images in order to attract more website traffic and increase the chances of sales conversions.

Strategy

Every successful digital marketing campaign starts with a strong strategy. We can help you build a focused digital strategy with ROI at the top of priority or partner with you to make your current strategy even better. Our agency will consult with you, perform market research, and create a game plan that centres around your target customers. You’ll start seeing results in no time.

Implementation

For many organisations the most difficult part of any initiative, including digital marketing, is the implementation of the plan. From account set up and optimisation to content creation and ongoing social media management, Pork and Digital’s digital marketing implementation services provide the tactical support you need to execute your strategy.

Analysis

We Continually Track, Collect, And Measure Data For Ongoing Optimisation And ROI Growth. Our digital marketing campaigns are created to target your audience and solve your complex business problems. We use specific data, unique to the channel in question to analyse KPIs performance, then integrate this data with third-party reporting tools to measure separate channel performance together. Our team transforms this data into two things; insights to increase performance and comprehensive analytics reports that tie the investment your business made with the results of Digital Marketing From Pork and Digital.

So Lets Talk Tactics…

Choosing your channels for Digital Marketing From Pork and Digital couldn’t be easier, we are experts, selecting the correct tactics to drive your strategy forward!

Search Engine Marketing (SEM)

Cut through the noise of a crowded digital search engine with custom search ads, specifically for your target audience, so they can find what they’re looking for and find it on your custom website. Campaigns are scalable, so you can start small, set some baseline goals, and grow your campaign as the results begin to come through.

Social Media Marketing

The best thing about social media, it’s a comfortable place for your customer. We can generate meaningful engagement with your customers and those in the industry which will be utilised with a pre-determined goal according to your digital strategy and buyer profiles. Segmented messages decided upon in advance that use your brand tone of voice to engage and convert customers. Endearing them to your brand while creating brand advocates.

Search Engine Optimisation (SEO)

Effective search engine optimisation or, SEO, isn’t just optimising your website for search engines—it’s a process, both gradual and ongoing. One that uses data and strategy-based content to improve user experience and visibility on digital platforms. Through data testing and analysis, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers. If you would like to see how your own site is performing, get your FREE SEO Site Audit here

Content

Content is never created in the hope that it will reach the right target or create conversations or indeed conversions! Rather, every story, every element is intentional and based on specific recommendations for content in line with the recommendations laid out via the three pillars. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business. Remember when you choose your Digital Marketing From Pork and Digital, you are safe in the hand of the professionals.

Start a project!

Give us some details of your idea and a member of our team will be in touch





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